The buyer knows the seller is motivated and committed to sell since auction agreements obligate the seller to transfer title to the highest bidder who meets or exceeds the reserve price at the close of the auction in a non-absolute offering. The buyer knows they are getting the property at a fair market price. The buyer feels comfortable with the purchase knowing what others would have been willing to pay for the property that day. The buyer has negotiating power. The buyer can concede from the bidding at any time until the gavel falls. The buyer sees many offerings in the same place at the same time. The buyer is able to make market comparisons quickly and easily.