Buyers come ready to buy. "Lookers" are eliminated because most often bidders are pre-qualified through a deposit of a certified or cashier's check and presentation of a pre-qualification letter. Auctions create a sense of urgency. Buyers feel that if all the properties are sold before the auction ends it represents their last chance to purchase a property at a price they can afford. Sellers get the maximum amount of exposure for their properties. The auction marketing strategy will differ from conventional advertising. It is more concentrated, and therefore more intense and visible. High carrying costs are avoided. Through the auction method the seller is in control and knows that his property will sell on a certain date, usually within 30-45 days from the auction listing, if it is properly priced. By selling quickly, the seller is able to avoid high carrying costs such as long term mortgage payments, homeowners insurance, real estate taxes, security and maintenance. They are also able to benefit from the use of the money saved which can then be reinvested in other areas such as paying off bills, remodeling, or buying a new vehicle.