Marketing plans vary depending on the type and value of the property being sold. One essential underpinning for a successful auction is an aggressive, well planned marketing program. Each auction has its own powerful promotion and advertising that is custom tailored to the needs of each seller. Auction marketing is an intense and well timed plan that generates massive interest in the properties available for sale. The advertising budget is established in accordance with the specific properties, the seller’s individual needs, and the type of market that needs to be reached. That budget is then distributed to various forms of advertising that will generate the most optimal exposure for the market for that specific auction. The methods of advertising that may be utilized are: sale bills which are brochures mailed directly to prospective buyers and posted in public places, newspaper advertising, ads in trade journals and magazines, radio ads, signs posted on the property and possibly television and cable ads, and phone solicitation. An experienced real estate auction company will be able to determine which forms of advertising are best suited for a particular property and will facilitate everything from preparing the advertisements to placing them in the desired mediums. The aggressive marketing plan will hit large groups of buyers who will come and bid competitively on the property yielding true fair market value for a seller’s holdings.